Jumping out of the “ticket” economy and spending more thoughts to truly promote the development of the cultural tourism industry, a “ticket” failure will bring an unlimited “chain” gain.
Jingmai Yunhai.
Caiyun.com review special commentator Ding Tie
Earlier, Pu’er City Jingmeishan Investment Development Management Co., Ltd. issued a notice saying that it would prohibit self -driving tourists from driving in and requested to buy tickets to cross the mountain.Subsequently, the local notice issued a notice that was previously issued.I can hear the persuasion and change the ideas and practices.However, the motivation behind Jingmai Mountain’s wave of operation is worth pondering.
It is not uncommon for self -driving in the scenic area, but if all kinds of reasons are guise, we can not blame tourists to “take a bite”.Self -driving tourists should park the vehicle in the relevant parking lot. After the purchase of the ticket, the bus and bus from the scenic area are uniformly ferry to each point of the Jingmai Mountain Scenic Area.Green transportation is only for outsiders, and they do n’t know to transfer to many luxurious cars, and more than 20 kilometers of traffic costs are 120 yuan per person.This ticket is really expensive, it is really going to be executed, and it is not complained by being criticized for “eating and unhappy”.
The original scenic area that was free of tickets caused a stir from a ticket, which lowered the vision and expectations of tourists. It was a bit worthless.In the final analysis, this behavior is also the thought of the scenic spot on the “ticket”.Last year, the media issued documents to criticize Shanxi, Shaanxi, Yunnan and other places to build a fence to block the walls such as waterfalls, lakes, and snowy mountains to cover and set up charges.Tickets, tickets, and toilet tickets were even earlier, which made tourists travel like passing by and buying tickets.No matter what votes, it is a “ticket” economy. Obviously, it is competing with the localities to develop the cultural tourism industry, and the overall quality and efficiency of the industrial chain will drive economic growth.
The development of the cultural tourism industry must have the courage to “bless” the “ticket” economy.From the perspective of the entire industry chain, the “ticket” economy can even be said to be worthless.In 2002, Hangzhou West Lake Scenic Area canceled tickets and became the first free -open 5A -level scenic spot in the country, while total tourism revenue increased by 4 times in ten years.In the past two years, tickets and other exemption activities have been launched in many places across the country.Since then, the income has not increased.During the Spring Festival this year, all the state -owned A -level tourist scenic spots in Zhenjiang City were open for free. While draining for local cultural tourism, it directly brought the seat rate of catering consumption around the scenic area exceeding 90%, an increase of 40%over the same period last year.Practice has proved that it is cost -effective to abandon “sesame” to pick up “watermelon”!
Of course, the cultural tourism is not thinking on the “ticket”, it does not mean “free, just free.”If you cannot continue to improve from your own improvement, continue to innovate and expand the supply of rich product supply, do a detailed optimization and improvement service, and at the same time plan the construction, build, live, travel, travel, purchase, entertain the entire chain spreading exhibition, spread the exhibition, spread the full chain, and spread the exhibition.The high -quality consumer scenario format covered by the global area, even if it can attract the guests with a ticket exemption, the so -called “ticket” mind will not be considered to be effort.From this, Jingmai Mountain has to be “fire”, in addition to canceling self -driving, there are many jobs to do.At the same time, I also woke up elsewhere. In addition to the “ticket” thought, it was also time to spend other thoughts.
Yunnan Cultural Tourism has abundant resources, and industry is one of the supporting industries of economic development.If you can jump out of the “ticket” economy, spend more thoughts to truly promote the development of the cultural tourism industry, a “ticket” failure will bring an unlimited “chain” gain.