In order to do a good job of “inclusive finance” articles and improve the level of small and micro enterprises’ financial services, China Merchants Bank Shanghai Branch widely publicized the inclusive financial service policies and products, carried out various bank -enterprise docking activities, and created a good inclusive financial atmosphere.Provide small and micro enterprises with better and efficient financial services.
Promote digital inclusive construction and improve the convenience of financing services.Actively explore the application of big data models, and accurately grasp the needs of enterprise needs in different business scenarios. At present, it has successively launched and iterated financial products covering multiple information such as corporate scientific and technological attributes, settlement transaction data, and upstream and downstream industrial chains.The model of automatic nuclear amount and self -service withdrawal has the functions of borrowing, no repayment, one -click financing, etc., which greatly enriches the financing options of small and micro enterprises and enhances convenience.La “benefit measurement” zone in the corporate app and WeChat Mini Program. Customers do not need to open an account, directly scan the code to understand the above financing products, and choose the suitable product online testing and loan according to their own conditions to provide small and medium -sized WeChat customers with small and medium -sized WeChat customers.The convenient financing service model of “scan is used”.
Promote the construction of channels to improve the breadth of inclusive financial services.In order to give full play to the gathering effect of the park and the comprehensive service advantages of the bank, since last year, the financial services of “recruiting Wanwanhu” have entered the 100th park activities, and actively connected to key parks/associations.This year, further deepen the cooperation mechanism of “CICC” and “Political Park Cyber Enterprise”, and implement market subject visits and service docking work.At the same time, the outlets in Shanghai rely on the branch of the branch to rely on the “business meeting” platform to reach the business owners of the surrounding parks, business districts and chambers of commerce, widely publicize inclusive financial policies and product services, and continuously improve the breadth of service coverage and work.
Promote team building and improve professional service capabilities.Since setting up the special post of inclusive customers last year, the scale of the team has been continuously expanded, combined with product and marketing tool training, offline discussions and exchanges, online training and examinations, and live broadcast sharing of TOP customer managers, and continued to continue to live broadcast sharing.Improve the asset business capabilities of the full -time team, and strive to make the team into the backbone of inclusive financial services.Through the construction of the four -in -one professional inclusive financial team of inclusive customer managers, product managers, risk managers, and inclusive approval teams to achieve efficient collaboration and provide more professional and comprehensive inclusive financial services for small and micro customers.
In recent years, China Merchants Bank’s Shanghai Branch has achieved remarkable results in various work in the field of inclusive finance.As of the end of 2023, the balance of inclusive small and micro loans was 79.3 billion yuan, and more than 60,000 inclusive small and micro customers have been successfully supported. In the past three years, the average annual increase in inclusive loans has increased by nearly 10 billion yuan.Honor of financial services “prominent units.
China Merchants Bank Shanghai Branch will continue to conscientiously implement the spirit of the Central Financial Work Conference, adhering to the service tenet of “Pu Gathering Financial Services, benefiting thousands of enterprises and thousands of households”, focusing on the actual needs of vast, small and micro enterprises, and actively carrying out inclusive finance into the park, entering the park, entering the park, entering the park, entering the park, entering the park, entering the park, entering the park, enteringCommunity, building, and association activities, popularize financial knowledge, publicize inclusive financial service policies, provide customers with systematic and comprehensive financial services, and promote the achievement of higher quality of inclusive finance.
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